Category: Business of Sports
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FIFA Folded in Three Days. The Fight Over World Cup Money Is Just Beginning
The boycott threat killed Gianni Infantino’s private-investment plan. FIFA’s apology and crisis meeting showed why the president—and the system behind him—survived.
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FIFA Wants to Sell a Stake in the Business Behind the World Cup. Here’s What That Means
A proposed US$4.2 billion investment would give outside shareholders a long-term claim on FIFA’s commercial operations while promising far larger payments to its 211 member associations.
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Kawhi Leonard Trade: Toronto Would Not Sign the Paper
The Kawhi Leonard trade survived everything except a signature. Toronto agreed on June 30, then declined to put its name to the risk in writing.
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F1 Gulf Races Cancelled. The Base Next Door Explains Why.
The Bahrain circuit is twenty miles from a US base Iran already hit. F1 had a contract through 2036. The race and the base were always in the same project.
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MLSE Arena Workers and the Era Rogers Just Closed
Rogers now owns all of MLSE. The company it bought spent 2020 promising to support 4,000 event staff through a benefit most of them could not claim. On July 6 Rogers agreed to buy Kilmer Sports’ remaining quarter of Maple Leaf Sports and Entertainment for CAD $4.35 billion, ending the three-way ownership that had run…
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Nineteen of Twenty Called It a Sham. Then Toronto Won.
Maple Leafs draft lottery: nine weeks took the Leafs from a GM hire the league called a sham to the first overall pick and a $4.35 billion buyout.
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Montreal’s Electric Race Was a Scam. F1’s Is a Sales Pitch.
Formula E came to Montreal in 2017 with an electric mandate and left a corruption report. F1 returned in 2026 with the same pitch and better backers.
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Leafs Deadline Was Run by Someone Who Doesn’t Know Hockey
The MLSE CEO brought AI-generated trade returns to the Leafs war room. The story isn’t that he used the tool. It’s what it means that he needed to.
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How Capitalism Crafted the Super Bowl
From season-long competition to global spectacle, the Super Bowl became a monetized ritual that reshaped how we define legacy and greatness.
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Bad Bunny, the Super Bowl, and America’s Halftime Split
Bad Bunny’s historic booking sparked backlash, rival streams, and celebration, turning the Super Bowl halftime show into a frontline of America’s culture war.
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Sports as Infrastructure: How Games Power Capital and State
How modern sports bind emotion, media, infrastructure, and nationalism into a single system that monetizes loyalty while shaping politics and power
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