Category: Business of Sports
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How Capitalism Crafted the Super Bowl
From season-long competition to global spectacle, the Super Bowl became a monetized ritual that reshaped how we define legacy and greatness.
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Bad Bunny, the Super Bowl, and America’s Halftime Split
Bad Bunny’s historic booking sparked backlash, rival streams, and celebration, turning the Super Bowl halftime show into a frontline of America’s culture war.
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Sports as Infrastructure: How Games Power Capital and State
How modern sports bind emotion, media, infrastructure, and nationalism into a single system that monetizes loyalty while shaping politics and power
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Why the Blue Jackets Killed the Bee
How Columbus went from a Civil War bee mascot to a corporate star crest, and why the Blue Jackets’ original identity had way more personality.
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The UFC’s New Streaming Era Isn’t Built for Fighters
A historic UFC media deal promised growth, but flat fighter pay reveals how streaming shifts leverage upward, erasing PPV power and athlete upside.
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Why Canadians Won’t Show Up at World Juniors in Minnesota
Border friction, political unease, and rising costs kept Canadians home. The half-empty arena showed how travel politics now shape hockey crowds.
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The ECHL Strike Was About Leverage and Power
A brief ECHL labour walkout exposed safety risks, union-busting tactics, and why minor-league players drew a hard line to defend collective bargaining.
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Ariel Helwani Is Bored by the UFC He Helped Build
Helwani’s complaint about an “uninspired” UFC reveals a contradiction at the heart of access journalism and the media system that normalized it.
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Baseball Stadiums and the Geography of Urban Power
The evolution of baseball stadiums mirrors suburban sprawl, housing inequality, and the infrastructure choices that shaped modern North America.
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Who Owns Nashville’s $2B Stadium Deal
Over $1.2B in public money will build a privately controlled Titans stadium, raising hard questions about debt, ownership, and who actually benefits.
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Sports Betting Is Rewriting What It Means to Be a Fan
Legalized wagering has turned athletes into targets, fans into bettors, and sport into a transactional spectacle, reshaping the culture and meaning of the games.
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