How Super Bowl LX is being used by an NFL owner to advance Zionist framing of antisemitism through ads, power, and media access.

The connection between Super Bowl LX and the Zionist lobby runs through a highly visible intervention: a paid Super Bowl advertisement funded by a billionaire NFL owner who is openly aligned with Zionist political institutions and causes.

That intervention places a specific political framing of antisemitism inside the most powerful cultural broadcast in the United States.

This is not subtle. It is not accidental. And it is not neutral.

The Super Bowl is the most-watched annual media event in the country. Messages delivered during its broadcast do not function like ordinary political speech.

They arrive insulated from criticism, framed as moral consensus, and protected by the cultural assumption that anything shown during the game must be broadly legitimate.

Using that platform to advance a Zionist-aligned narrative about antisemitism is a deliberate political act, regardless of how it is branded.

Super Bowl Ad Funded by a Zionist NFL Owner

The ad was funded by Robert Kraft, through his nonprofit organization, the Blue Square Alliance Against Hate. The reported cost of the campaign is approximately fifteen million dollars.

This is the third consecutive year Kraft has used the Super Bowl to run messaging focused on antisemitism. Kraft is not a neutral philanthropist. He is a documented Zionist political actor who has donated large sums to pro-Israel lobbying organizations, including AIPAC, and who has publicly aligned himself with Israeli state institutions.

In 2019, Kraft presented the Lombardi Trophy to the Israeli prime minister in Jerusalem, using an NFL symbol as part of a political spectacle honoring Israel.

The Super Bowl ad must be understood in this context. It is not an abstract anti-hate message. It is part of a long-term political project by an NFL owner to shape how antisemitism is understood, discussed, and weaponized in U.S. public life.

What the Ad Shows and What It Claims

The commercial, titled “Sticky Note,” depicts a school hallway scene in which a Jewish student is targeted with a derogatory message attached to their backpack.

Another student removes the note and replaces it with a blue square, the symbol promotedt by Kraft’s organization as a sign of solidarity against antisemitism. The ad ends with a call for viewers to “share the blue square.”

On screen, the ad claims that “2 in 3 Jewish teens have experienced antisemitism,” citing research selected by the organization. The message is clear and unambiguous: antisemitism is framed as a widespread social crisis primarily expressed through interpersonal hostility, and the proposed response is symbolic allyship rather than political analysis.

What the ad does not show is just as important. It does not acknowledge the current political context in which antisemitism claims are being expanded to include opposition to Israel, Zionism, and the ongoing assault on Gaza.

It does not distinguish between hatred of Jewish people and political opposition to a state engaged in mass civilian killing. That omission is not accidental. It is the core of the message.

Antisemitism as a Political Instrument

In the current U.S. political environment, antisemitism is increasingly defined by Zionist institutions in ways that collapse Jewish identity with support for the Israeli state. Civil society organizations, lobbying groups, and advocacy networks have pushed definitions that classify anti-Zionism and Palestinian solidarity as antisemitic speech. These definitions are then used to justify censorship, surveillance, disciplinary action against students, and the criminalization of protest.

Kraft’s Super Bowl campaign participates directly in this ecosystem. By presenting antisemitism as a generalized moral problem divorced from politics, the ad obscures how the term is currently being deployed to suppress opposition to Israeli state violence. The Super Bowl platform allows this framing to appear natural and uncontested, even as it aligns with active repression of pro-Palestinian speech across U.S. campuses and institutions.

This is how Zionism operates in elite American spaces. Not through explicit propaganda, but through moral framing that renders political critique illegible.

Why the Super Bowl Matters

The Super Bowl matters because it launders power through spectacle. Messages aired during the broadcast are not received as arguments. They are received as values. The NFL does not need to endorse Zionism directly for Zionist messaging to benefit from the league’s cultural authority. All it needs to do is sell airtime to those who already possess enormous political and economic power.

NFL ownership is uniquely positioned to do this. Owners face no meaningful constraints on political expression. Players, by contrast, are routinely disciplined or sidelined for political speech, particularly when that speech challenges U.S. foreign policy or Israeli actions. The result is a one-way political flow: elite ideology moves downward through culture, while dissent is managed, softened, or excluded entirely.

Super Bowl LX exemplifies this dynamic. A billionaire owner with explicit Zionist commitments is able to frame antisemitism for a mass audience during the league’s most sacred event, without debate or accountability.

The Reality Being Normalized

This is not about “being Jewish.” It is about how Zionist political frameworks are normalized inside American culture without being named as such.

A billionaire NFL owner with deep ties to pro-Israel institutions is using the country’s largest media event to advance a depoliticized definition of antisemitism that aligns with the repression of Palestinian solidarity and anti-Zionist speech.

This is not speculation. It is observable, documented, and ongoing.

The question here is not even about anti-semitism, it’s about who exactly gets to define it, where those definitions come from, and what political work they perform, and for what cause.

When those definitions are broadcast during the Super Bowl, they do not merely reflect public consensus. They help manufacture it.

That is the connection. That is the mechanism. And that is why Super Bowl LX matters far beyond the game itself.